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Mind The Gap

When You Are Your Business, Part 2

Previously we shared three rules for business that are different for when you are your business. Today, we offer four more rules for you to consider if you are a solopreneur, individual business expert or personal consultant. Your business lives in your head Are you finding it hard to switch off? Always checking your email?…

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Mind the Gap

When You Are Your Business

The Solo Business Gap Have you fallen into the gap? I read a lot of books… the usual range of business stuff on marketing, branding, strategy and a whole lot more. Also, I work with individual business experts and I run my own business as a solo operator. When I link these two activities I…

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How to Become the Apple of Your Industry

This slideshow is derived from the Book Rapper version of John Edson’s fabulous book: Design Like Apple – Seven Principles for Creating Insanely Great Products Services and Experiences. Your challenge is to take these principles and become the Apple of your industry.   How to Become the Apple of Your Industry from Geoff McDonald

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How to Profit Like Google

Derived from Jeff Jarvis; What Would Google Do? PROFIT : One thing Google does really well is execute. Now it’s your turn. Select one action from our list of 24 below and execute it. Quickly, easily and well. Not perfect, well. Then pick another and another. Who know’s you might become as profitable as Google……

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What Business Are You In? Part 2

Following from our previous post, here’s some clues to get you started creating your Elegant Response… Economics • Would your business be Big or Small? • What would be Abundant? What would be Scarce? • How would you use Open Source? • Which Niches would you cater to? Design • Would you make Stuff or…

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What Would Jarvis Do? Part 2

Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s more of Jarvis’ speculations for you to consider… Manufacturing If Google made cars they’d design it as a platform for others to modify their work. Think Google Maps. Here’s the…

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What Would Jarvis Do? Part 1

Derived from Jeff Jarvis; What Would Google Do? PROFIT : Having modelled Google’s success, Jeff Jarvis speculates on how other industries could move forward. Here’s a selection of Jarvis’ speculations for you to consider… Newspapers If Google ran newspapers, they’d immediately get rid of the paper. Turn off the presses – we’re digital now! They’d…

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Google’s Eight Useful Viewpoints

Derived from Jeff Jarvis; What Would Google Do? PROFIT : We all need our rules of thumb, our reference markers and personal viewpoints to succeed in life. Google has their’s and they may just help you break through or fine-tune your business. Here’s eight samples for you to consider… 1 Truth Will Surface In the…

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