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Tag Archives | Branding

Irma Zimmermann

Irma Zimmermann: Online Branding

Irma Zimmermann In this episode of the Ideas Architect podcast we talk with Irma Zimmerman. Irma has international experience in graphic design, advertising and creating brand identities. Currently she is based in Melbourne and works around the three overlapping areas of: Design websites Social media technology Brand Identity Topic: Website and Online Branding Here are […]

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Brand Metaphor - Roy Castle

Brand Metaphor

One of the struggles of being in business for yourself as a business expert, subject matter expert or thought leader is to establish your reputation and ideally, create a unique market position. By being unique you: Give yourself a greater chance of standing out in a noisy marketplace. Can charge more for your services because […]

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Alexandra Watkins - My Name is Awesome

Your Brand Flavour

How do you attract a loyal customer base who are more than happy to sing your praises to anyone who will listen? The perfect place to start is to create your own brand flavour or theme. Previously, we reviewed Alexandra Watkins’ fabulous little book, Hello My Name is Awesome: How to Create Brand Names That […]

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James Burgin - Craft your personal and professional brand

James Burgin: How to Craft Your Personal Brand

James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect Podcast. Our Topic: James Burgin James Burgin is an international brand expert and Managing Director of Brand Within. They offer an integrated approach to branding, marketing and business development with a special focus on knowledge […]

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The Key to Brand Success

After a rough start, my day got better. And, then… crash, bang, dddddiiiiiii, booooommp… I finished the night sleeping in a bathroom! Earlier I spoke about my bad day and the three simple things to do to create a great brand. Now, to add a powerful extra chunk… When I book a flight I expect to fly. When […]

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Branding and The Truman Show

Whenever I go to networking events, I usually meet someone who knows me via Book Rapper. They greet me as if I’m a long lost friend. I love their warm welcome. And, it can be a little awkward when I don’t know who they are. The Truman Show Sometimes, I feel like Jim Carrey in The […]

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Book Review : Grow by Jim Stengel

The Book Jim Stengel; Grow : How Ideals Power Growth and Profit at the World’s 50 Greatest Companies; Virgin Books, Random House, 2011 Précis Consistent business growth and working to improve people’s lives go hand in hand. Features Lots of long and strong case studies. A simple five part framework for action. Based on substantial […]

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Five Ways to Make Your Brand More Exclusive

One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the keys to making your brand more powerful is to make it more exclusive. Here’s five ways you can make your brand and your business more exclusive. 1 Invitation Only Think of the classic country club, […]

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