Geoff McDonald – The Ideas Architect

Geoff McDonald

Geoff McDonald: The Ideas Architect

In this special 100th episode we turn the tables as Suzanne Mercier interviews The Ideas Architect himself Geoff McDonald – we talk about podcasting, board games, Book Rapper, Project Passion and purpose.

The Ideas Architect Podcast

In Episode 100 of The Ideas Architect Podcast we discuss:

  • Why I created The Ideas Architect podcast and possibly why you should also start your own podcast show. This includes the simple benchmark for success that I set for myself.
  • The big realization I had about myself from interviewing other people. And, the big learning from practising presenting.
  • My background in Architecture and how that has shaped what I do today. I share why I left architecture and why I became the ‘Ideas Architect’ design ideas for clients.

Recent Projects

  • The tug-of-war conversation with myself lead to the birth of Book Rapper.
  • The event that inspired the birth of Manifesto. And, how it solved a problem I had working with my clients and why it’s crucial that we need to have an emotionally strong message.
  • Geoff McDonald and the Ideas Architect PodcastWhy did I leave architecture after studying for eight years and only practising for two years? The answer revolves around how to design a board game.
  • How Project Passion was created from a personal breakdown after buying a new laptop. And, the funny story of how someone who doesn’t finish all their projects came to create and lead a program to help others complete their projects.
  • How do you define success and why we need to keep coming back to this fundamental business and personal question?
  • What is the difference between Inner and Outer Goals? Plus, the four types of Inner Goals and why you need to include both types in your project design.
  • My fatal confession about clients and why you should think clearly about the type of clients you have and how you work with them.
  • Some big emerging trends that will shape leadership, corporate training and your future: neuroscience, habits, deliberate practise and deep work.

Podcast Show Notes

Listen, Download, Share

More Updates

The ONLY reason to write a manifesto

I analysed over 250 manifestos and realised there is only one reason to write a manifesto. Do you need to write a manifesto? You might

11 Origin Story Examples - How to Tell Your Brand Story

Here are 11 Origin Story Examples to help you tell your brand story. Why you need an Origin Story Origin stories tell us how things

How to write a book like Seth Godin

How to Write a Book Like Seth Godin How do you write a book like Seth Godin? Who? Seth Godin is one of the world’s