Be a Better Speaker

Better Speakers - Helen Macdonald

Comedian Steve Martin once said the key to making it in any field was: Be undeniably good. When people ask me how do you make it in show business or whatever, what I always tell them and nobody ever takes note of it cuz it’s not the answer they wanted to hear — what they want […]

Roman Mars and Flag Design

Roman Mars - Flag Design

My Favorite Podcast My all-time favourite must-listen-to podcast (apart from the Ideas Architect podcast) is 99% Invisible created by Roman Mars. It’s a beautifully crafted, professionally polished set of stories about design. It tickles my fancy in multiple ways – it’s about design, the quality of production is beautiful and the stories are entrancing. I […]

What is best for your clients?

Famous People, Famous Manifestos

How do you choose your best online channels? This is our third and final part in this series. We started with our podcast here talking about the various online platforms, then asked ‘What positions you well?’ and ‘What are you good at?’ Today we ask: What do your clients want? A Better Question For most […]

Experience Design – The Cost

Experience Design - just like dominoes

A night NOT to remember Previously I wrote about Seven Steps to Create Sensational Experiences. And, it forced me to reflect on a recent night out for dinner with some friends. The most interesting thing was that whilst most of the night was good, a few small things left us all feeling a little underwhelmed […]

How to Create Sensational Experiences

How to Create Sensational Experiences

In 1998, Joseph Pine and James Gilmore coined the term ‘the experience economy’ to describe the next economic evolution after the agrarian, industrial and service economies. They suggest it’s no longer enough merely to provide a service to your clients. The bar has been raised and now the advantage lies in creating memorable experiences. In […]

Create More Time by Slowing Down

Create More Time - Corinella 3

Create More Time Previously, I shared the results of a customer survey that we completed. It suggested that the lack of time was one of the biggest challenges for business owners. Perhaps no surprise there… I was fortunate to attend a weekend retreat a few days ago. It was called The Mindful Life Program and […]

How to Define Your Expertise

Expertise and Sawdust

How to Define Your Expertise Being able to define your expertise and your strengths clearly and simply is super important for you to make good choices about what to focus on. Here we discuss how to define your expertise and the key to developing it. Previously we reviewed Rework by Jason Fried and David Heinemeier […]

How to be the Apple of Your Industry


How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]

How to Create Your BIG Idea

Leaders go beyond the job at hand. They offer direction, show clarity and inspire their clients. But how many of us do this? Mostly, we are more interested in leading them to a sale to benefit us. To be the leader in your market you need a Client Leadership Program. That’s right, a program that […]

How to Generate Leads and Convert Clients

Generate Leads and Convert Clients

How to Generate Leads and Convert Clients in the next 28 Days by Sharing What You Already Know Are you still out there chasing new work or do you have clients calling you? Creating and sharing your expertise through Content Marketing is the new way to attract your ideal customers. It’s low cost or no […]