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How to create situations and events for people to feel the vibe of your idea.

Better Speakers - Helen Macdonald

Be a Better Speaker

Comedian Steve Martin once said the key to making it in any field was: Be undeniably good. When people ask me how do you make it in show business or whatever, what I always tell them and nobody ever takes note of it cuz it’s not the answer they wanted to hear — what they want…

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Roman Mars - Flag Design

Roman Mars and Flag Design

My Favorite Podcast My all-time favourite must-listen-to podcast (apart from the Ideas Architect podcast) is 99% Invisible created by Roman Mars. It’s a beautifully crafted, professionally polished set of stories about design. It tickles my fancy in multiple ways – it’s about design, the quality of production is beautiful and the stories are entrancing. I…

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Famous People, Famous Manifestos

What is best for your clients?

How do you choose your best online channels? This is our third and final part in this series. We started with our podcast here talking about the various online platforms, then asked ‘What positions you well?’ and ‘What are you good at?’ Today we ask: What do your clients want? A Better Question For most…

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Experience Design - just like dominoes

Experience Design – The Cost

A night NOT to remember Previously I wrote about Seven Steps to Create Sensational Experiences. And, it forced me to reflect on a recent night out for dinner with some friends. The most interesting thing was that whilst most of the night was good, a few small things left us all feeling a little underwhelmed…

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How to Create Sensational Experiences

How to Create Sensational Experiences

In 1998, Joseph Pine and James Gilmore coined the term ‘the experience economy’ to describe the next economic evolution after the agrarian, industrial and service economies. They suggest it’s no longer enough merely to provide a service to your clients. The bar has been raised and now the advantage lies in creating memorable experiences. In…

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Create More Time - Corinella 3

Create More Time by Slowing Down

Create More Time Previously, I shared the results of a customer survey that we completed. It suggested that the lack of time was one of the biggest challenges for business owners. Perhaps no surprise there… I was fortunate to attend a weekend retreat a few days ago. It was called The Mindful Life Program and…

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Expertise and Sawdust

How to Define Your Expertise

How to Define Your Expertise Being able to define your expertise and your strengths clearly and simply is super important for you to make good choices about what to focus on. Here we discuss how to define your expertise and the key to developing it. Previously we reviewed Rework by Jason Fried and David Heinemeier…

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How to Create Your BIG Idea

The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. In this 60 minute online seminar, learn the… Crucial difference between BIG and little ideas How to create a context that takes your performance to new levels…

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