This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In this case I was limited
This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In this case I was limited
The Books Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated – A special issue double act! The Big Idea Success is not simply a
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The Big Idea Blogs are a
The Book Chip and Dan Heath, Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck; Random House; London; 2007. The BIG Idea
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a gift from one of the
This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk – I was limited
The Book Barry Libert and Jon Spector and thousands of Contributors, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand