What the Buddha Might Have Said About Content Marketing
I usually like to finish the Ideas Marketing webinars with a quote and a thought… You know, something to inspire people… In the webinar Captivate Your Clients With Killer Content, somehow I made a link between Content Marketing and the Buddha. It goes like this… Buddha once said: “Thousands of candles can be lit from […]
Content Marketing: What is it and Why You Need it?
What is Content? If we’re going to talk about Content Marketing then the best place to start is to ask, “What is Content?” Here’s a very broad general definition… It’s simply anything you upload to a website. This could be the words on your webpage, words in your blog, your video on YouTube, an audio […]
Captivate Your Clients With Killer Content – Slideshow
Here’s the slides from this weeks webinar… Captivate Your Clients With Killer Content This webinar was a Book Rapper version of the fabulous book Content Rules by Ann Handley and CC Chapman. Captivate Your Clients With Killer Content View more presentations from Geoff McDonald Register for future complimentary webinars
Interview with Ian Berry, The Change Master
Today, we’re talking with Ian Berry, The Change Master and founder of Difference Makers. What prompted you to create your manifesto? I have always been interested in capturing my message in as few words as possible. I have also never placed a lot of value in mission statements as I believe missions matter however mission […]
The Ideas Economy
Welcome to the Ideas Economy! Also commonly called the Information Age, the Knowledge Era, the Post-Industrial Society, the New Economy and many other similar coins of phrase. They all mostly refer to the same thing… We’ve made the move from using heavy machinery to earn our living to thinking for our food. We used to […]
Multiple Manifesto Layers: The Mozilla Case Study
Previously, we wrote about How to Write a Manifesto in Two Steps. This is the quickest and easiest way to write a manifesto. And, to get the maximum value from your manifesto you’ll need to take it a bit further and add a few extra layers. A great example of this is Mozilla’s Manifesto as […]
Interview with Allison Nazarian, Love Your Mess
Today, we’re talking with Allison Nazarian, author of Love Your Mess. What prompted you to create your manifesto? When I began the writing which eventually became my book, Love Your Mess, I started with some simple declarations and statements that I intended to use (and did use) for the cover of the book. From the […]
52 Ways To Share Your Manifesto
Once you’ve written your manifesto, what next? Here’s 52 suggestions to get you thinking… If you’re really keen, implement one a week to keep you busy all year! 52 Things To Do With Your Manifesto Get it designed! (most of the following will work better if you do this first!) Put it on your website […]
Four Ways to Make Your Manifesto Visually Appealing
An updated version of this post is available here (April 2025). What does a manifesto look like? Traditionally, it was a literal manuscript presented in the hand of the author who penned it. Today, we have computers and multimedia. Presenting your manifesto so it’s visually engaging and interesting is a crucial part of sharing and […]
The Key To Creating a Campaign for Your Manifesto
Manifestos command presence. And, one powerful way to do this is to create a campaign, a project or a crusade. Having a campaign brings your manifesto to life. It also gives you access to change the world. You can’t do that by yourself and you can move mountains when you work with others. Creating a […]