Changing Whats Normal Manifesto

Today, we’re talking with Ian Berry, The Change Master and founder of Difference Makers.

What prompted you to create your manifesto?

I have always been interested in capturing my message in as few words as possible.  I have also never placed a lot of value in mission statements as I believe missions matter however mission statements don’t and so the concept of a manifesto is appealing to me.

How did you go about creating your manifesto?

My book Changing What’s Normal comes out shortly and my manifesto came from thinking about the issues I wanted to address in the book.

Where do you use your manifesto?

I have it on my office wall as a constant reminder of what I am helping people to work on and be successful in. I will be also using it to promote my book and eventually I imagine my manifesto or links to it will appear in lots of places online.

What specific benefit/difference has it made having a manifesto?

It has helped me tremendously to focus and keep reminding myself about what is really important to me and the people I partner in bringing about change that people can actually believe in and change where everyone can win.

Any other comments about manifestos you’d like to make?

I am really glad I have embraced this.  It has also led me to read lots of other manifestos and I am inspired by what many people are doing to make a difference in the world.

Thanks Ian!


Read Ian’s Manifesto

Ian’s Book and Melbourne Book Launch (includes the Ideas Architect)


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