The Biggest Brand Mistake You Can Make
One of the keys to having is a cult-like following is to deliberately create some division in your market. And great examples of this can be found in almost every sporting competition. In the Australian Football League (AFL), there is a team called Collingwood. And, Collingwood is your archetypal sporting team. They have a long […]
The Four Levels of a Cult-Like Following
If we want create a cult-like following around our brands and business then it helps to have some way to assess the qualities of our followers and fans. Here’s four levels of cult-like behaviour to give you a few clues as to what to look and strive for. 1 Use The first level is someone […]
How I Joined a Cult and Didn’t Know It
I think most of us are members of cults and we don’t even know it. Is that you? Are you a member of a cult? Usually, we immediately shake our heads and say, “Absolutely not!” Being a member of a cult is not really something you put on your census form. Play along and see […]
How to Create a Cult Following – Slideshow
Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business – your entire business. Do this well and you’ll attract customers, build loyalty and generate referrals. In this […]
Design Your Business Game – Slideshow
Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary webinars
Design Your Business Game
Register for this and future complimentary webinars Have you ever spent hours playing a video game? Would you like that level of focus for your business? The Gamification of Business is big business because it inspires excitement, improves results and increases productivity. Geoff McDonald has been designing board game and card games used for training […]
What’s the difference between an Ebook and a White Paper?
In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171) White Paper • Generally aiming to be authoritative • A deeper read – probably longer • Often filled with data • More likely text heavy • More formal • Written […]
Is Audio Content better than the Written Word?
One of the great lessons for me from writing and publishing Book Rapper was the limit of the written word. Book Rapper was designed as a series of documents you sat down and read. Whilst they were all derived from the one book, each page was concise and a unique chunk in itself. It wasn’t […]
How to Create A Complete Content Marketing System Using Webinars
When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars. I’ve now completed 12 of them over at Ideas Marketing. They really suit my way of packaging up ideas and sharing them. I create a bunch of slides and then […]
The Seven Rules of Content Marketing
The following rules were presented as part of an Ideas Marketing webinar derived from Ann Handley and CC Chapman’s book Content Rules. Some were taken directly from this great book, others were my own interpretation. Rule 1: Create Content to Solve Problems Content marketing is not a licence to go going blah-blah-blah. If you’re not […]