The Paperless Book – Part 2
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently. I replied, he replied. And, then I replied again. Here’s what I wrote the second time… Read the first article: The Paperless Book – Part 1 One of the key references I look at in the conversation about new and old technologies […]
The Paperless Book – Part 1
Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless Book. He asked for some feedback and this is what I wrote… The Electronic Drawing Board I went through the same thinking process many years ago in my earlier career as an architect. I wrote […]
Three Ways to Initiate Your Customers
One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and the Jewish bar mitzvah. Two […]
Simon Sinek: Start With Why
Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on Amazon
How to Inspire Your Customers To Buy
The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple’s success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and iPads? In our next Book […]
Book Review: Out of Office
The Book: Gihan Perera and Chris Pudney, Out of Office, First Step Publishing, Leederville WA, 2011 The Book Website: OutOfOfficeBook.com I’m planning a big trip overseas for quite a few weeks over the New Year holiday period. And, when I saw that Gihan and Chris had written a book all about being a digital nomad, […]
Five Ways to Make Your Brand More Exclusive
One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the keys to making your brand more powerful is to make it more exclusive. Here’s five ways you can make your brand and your business more exclusive. 1 Invitation Only Think of the classic country club, […]
How to Attract Your Ideal Clients – Part 2
Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part 2 we look at ‘What are you known for?’ Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? […]
How to Attract Your Ideal Clients – Part 1
A recording from our recent Webinar on how to attract your ideal clients. In Part 1 we look at ‘How’s Business’. Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? Find out how you can stand out from the crowd and stop being […]
The Seminar Sandwich
In response to your requests we’re trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It’s two seminars and back by popular demand the Ideas Lunch as a face-to-face event. Whilst the webinars are getting good feedback, a face-to-face event enables you to grab a bite to eat plus […]