How to Succeed in 10,000 Hours
The Books Malcolm Gladwell’s Outliers AND Geoff Colvin’s Talent is Overrated – A special issue double act! The Big Idea Success is not simply a function of talent. In fact, ‘natural’ talent may have very little to do with it at all. Speed RAP To be a world-class performer requires two specific factors: the community […]
Brand Worship – What’s Your Cause? Purpose? Spirit?
How to Build a Powerful Brand Brands provide meaning for people because they stand for something – they represent a promise or an ideal. But how do you create a powerful brand? It can all start with your cause. What do you want to have happen? If you’re not out to cause anything then you […]
Brand Worship
The Book Douglas Atkin; The Culting of Brands: Turn Your Customers Into True Believers, Portfolio, Penguin, New York, 2004. The BIG Idea We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. Speed RAP People queue overnight to be the first into the new […]
The Keys to Blogging from Top Bloggers
The Book Michael A Banks, Blogging Heroes: Interviews with 30 of the World’s Top Bloggers; Wiley Publishing, Indianapolis, 2008 The Big Idea Blogs are a media channel in their own right with their own rules for success. Speed RAP If you think that a blog is simply a time waster, or an easy outlet to […]
How to Give Your Idea a Potent Twist
The Book Chip and Dan Heath, Made To Stick: Why Some Ideas Take Hold and Others Come Unstuck; Random House; London; 2007. The BIG Idea Your greatest asset is your mind; your greatest advantage is the stickiness of your messaging. Speed RAP We’re all scientists in one way. We all have theories and hypotheses. We’re […]
Review: Sell Your Thoughts
Matt Church, Peter Cook and Scott Stein; Sell Your Thoughts; Harper Collins Publishers, Auckland, NZ; 2011. Disclosure This was a gift from one of the authors for my assistance with a small part of the text. Plus, I’m a former mentor and current ambassador for Thought Leaders. Even better, I get a plug as a […]
For Future Sake Presentation
This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk – I was limited to five minutes and a handful of slides. This is a post-event recording using Apple Keynote. For Future Sake – Presentation Transcript What are we going to do about our […]
How to Build Collaborative Communities
The Book Barry Libert and Jon Spector and thousands of Contributors, We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business Speed RAP Bees do it; kids live it; grown-ups adopt it; smart business values it. Collaborative Communities are the near future now. Web 2.0 has enabled community building through […]
Brand Worship – The Culting Edge
Be more successful with your branding by learning from cults and how to build a community. This slideshow is from the Book Rapper issue Brand Worshop and is derived from the book by Douglas Atkin: The Culting of Brands. Brand Worship 1 The Culting Edge View more presentations from Geoff McDonald
The Four Hour Work Week Summary
The Four Hour Work Week Book Summary The Book Timothy Ferriss; The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich, Vermillion, London, 2007. The BIG Idea Our live-to-work culture is obsolete. The Industrial Revolution’s 40 hour a week Deferred Lifestyle has reached retirement age. For the first time in 200 […]