The Danger of Marginal Thinking
Each day we make a lot of small decisions that don’t mean a lot. However, when we string them together as a consistent habit they can make the Difference between happiness and Despair. Here we look at how to make smart decisions. The Cost of Investment Every time an investment decision is made, there are […]
Choose the Right People
When selecting your next employee, how do you know who is the best person for the job? We look at two approaches for selecting the right people to help grow your business. Skills Versus Experience A familiar false belief presumes there is a definitive way to identify the difference between good people and great people. […]
Customer Jobs
The key to building great relationships – with a partner or a customer – is to develop an empathy and deep understanding for what they really want. Here we consider the ‘jobs we need done’ as an alternative to traditional customer profiling. Customer Jobs We Need Done Typical marketing logic suggests that we should focus […]
Three Parts to Your Purpose
Your purpose is your benchmark for decision-making in your life and business. Here we look at three things to help you Define your business and life purpose. Choose or Not Whether we choose it or not we have a purpose – and so does every business. Whilst ad-hoc purpose often leads to distraction and failure, […]
The Rise of Business Models
Do you have a business model? And, how would you know if it was the right one? I’ve been talking with people about business models lately because I’m preparing a presentation for National Speakers on the topic of ‘Business Models for Speakers.’ From this, I’m noticing the same question popping up: Are business models new? […]
Electronify: The Watch
Do you wear a watch? I don’t and haven’t for a while. Watches have been through a remarkable transformation over the past 30 years. They epitomize the trend I’ve called ‘electronify’ that we transform mechanical products into electronic ones they inherit a host of new features and let us do new things. Electronify: make me […]
The Innovation Accelerator
Innovation and Coffee Recently, I wrote about Innovation Lessons from drinking coffee. The post was so popular I turned it into a podcast episode also. I was telling a colleague Suzanne Mercier about this and they said, ‘Have you seen the TED talk about innovation in coffee houses?’ I hadn’t and here it is… Steven […]
Simple Strategy Guide
Simple Strategy sounds obvious. But, most strategy is not strategic. That’s the view of world strategy expert Richard Rumelt in his bestselling book Good Strategy, Bad Strategy. At best most strategic is merely a good plan – whilst this might be useful it might also undermine your chances of success if you believe is strategic. […]
Value Proposition Design
The Book Value Proposition Design – How to create products and services customers want. Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith and designed by Trish Papadakos. The BIG Idea How do you create value for your customers? That really is one of the most fundamental questions you can ask in your business. It […]
Four Ways Information Transforms
Previously we introduced the seven disruptive design principles of every new thing. And, we shared an example of how information has been added to the motor car and transformed it from a mechanical beast to a fully-automated driverless vehicle. Today we want to share some of the other ways that information is transforming the design […]