Most strategy is not strategic. That’s the view of world strategy expert Richard Rumelt in his bestselling book Good Strategy, Bad Strategy. At best most strategic is merely a good plan – whilst this might be useful it might also undermine your chances of success if you believe is strategic.

In this episode of the Ideas Architect Podcast we share the Book Rapper version of Rumelt’s book. We look at the difference between good and bad strategy. Plus, you can use these ideas to define your unique business advantage and how you can profit from it.

Show Links

• Simple Strategy Slideshow that goes with this audio recording.
• [easyazon-link asin=”0307886239″ locale=”us”]Buy Good Strategy Bad Strategy on Amazon[/easyazon-link]
• Book Rapper – if you want the written and video version of this book

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