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Archive | February, 2015

Ten Tenets of Good Conversation

Ten Tenets of Good Conversation

Previously we talked about the six phases of conversations – the 6Cs as a replacement for the 4Ps of marketing. If conversation trumps communication every time, then what makes a good one? Knowing what makes a good face-to-face conversation is important and applying it your marketing is critical. 1 Natural Forced is fake! We can…

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Michael Saylor - The Mobile Wave

The Mobile Revolution

Mobile computing is the tipping point of the Information Revolution. The rise of mainframe, mini, desktop and netbook computers was merely the warm-up act for the main game. And, if you thought things had changed a little recently, well… get ready for more disruption and opportunity. In this episode of the Ideas Architect Podcast we…

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Read Me - Book Cover

Sticky Ideas

An Elegant Idea There are cars and them some. There are people and those other ones. And, there are ideas and elegant ones. Part of the art and science of creating great ideas is to design them so they are simple, memorable and easy to pass on. We want our ideas to stick like that…

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Evernote - favourite apps

25 Favourite Apps and Software

What are your favourite must have can’t live without apps and software? Here’s a list that I’ve compiled with a little help from my friends from Facebook and the people who read my weekly newsletter. A big thank you to all those who contributed to this article! 25 Favourite Apps Canva – A simple graphics…

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Make Money From Content Marketing

When is it OK to work for Free?

When Is it OK to work for Free? Recently, I had a call from a potential client whom I had submitted a proposal to. Whilst, they wanted to go ahead with the project they said their cash situation was tight and they would be unable to pay me my fee. Instead, they offered a place…

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Seth Godin

Your Business Reach

Why I read Seth’s Blog Seth Godin writes one of the most popular blogs on the planet. He’s the only blogger that I read every post from. This comes down to three things: His posts are usually short and sweet – around 100 words in length They usually offer some interesting insights. Seth clearly looks…

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Marketing Conversations

Marketing Conversations

Previously we shared the three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Today we want to share the six phases of conversation. It’s a conceptual framework and direction map for where marketing is heading and a replacement for the traditional 4Ps of Marketing – Product,…

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Ideas Architect Podcast

When You Are Your Business – Podcast

Recently we wrote about the gap in the conversation for running a business. Most of the publications focus on large organisations and team. And even if they do discuss small business, it’s often based on simply scaling down big business. In our earlier two-part blog post we shared seven rules for ‘When You Are Your…

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Content and Conversations

Content and Conversations

What’s a conversation without content? … Uh … Silence. Mmm… Content is important, right? Previously content was mostly created by corporations. Now everyone’s involved. Here’s three phases of Content Production to highlight how you’ll need to manage the flow of your conversational content. Creation What’s motivating consumers to produce content? They’re becoming the new ‘mass…

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Ghostbusters - What to blog about

The Two Things to Blog About

One of the most common questions I hear around content marketing is ‘What should I blog about?’ And, I think there are two answers at either end of the spectrum. Whatever you like… The first is all about you. What do you want to write about? This is important. If you’re not writing or creating…

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