The Fifth Manifesto Style
Previously, I wrote about four manifesto styles. And, like the forgotten fifth member of The Beatles, I think there’s a fifth manifesto style that I’ve overlooked – the image. The Power of a Flag If you doubt that an image can hold the explosive power of a written manifesto you only need to consider the […]
Word for the Year
One of my strengths and weaknesses is my ability to create ideas at the drop of a hat. And, even without any hats dropping. I’m naturally a divergent thinker which says I’m both creative and likely to go off on a tangent at any time. This means I need to work extra hard to stay […]
Mike Allen – Political Intelligence
Our Guest: Mike Allen Mike Allen is the Managing Partner of the Centre For Organisation Development (CFOD) based in Melbourne. CFOD provide leadership, team and career development services to business and government organisations. Mike has extensive experience working within organisations at the senior level and with multinational companies. And, for the past 20 years has […]
Paint the Town Green
Ideas Marketing Case Study Yesterday I posted about Ideas Marketing and the eight elements that bring your ideas to life. Today, I want to share an example of how to do this. I had a host of examples for this and I’m actually the most excited about one that doesn’t exist right now. A recent […]
Eight Elements of Ideas Marketing
Ideas Marketing is a unique approach to designing, building and selling your ideas. Here are the eight core elements of Ideas Marketing… 1 Manifesto All great things start with a declaration. And, your manifesto is your public declaration of your intent. It becomes the BIG idea that you build through the following elements. Plenty of […]
Experience Design – The Cost
A night NOT to remember Previously I wrote about Seven Steps to Create Sensational Experiences. And, it forced me to reflect on a recent night out for dinner with some friends. The most interesting thing was that whilst most of the night was good, a few small things left us all feeling a little underwhelmed […]
Simple Stories and Good Coffee
Stories I’ve fallen in love with two things lately… If you’ve been reading this blog you might have noticed I have a ‘thing’ for stories at the moment. For a long while I dismissed them as a simple spin of the usual marketing spiel. Now, I’ve come to realize something different. They’re fundamental to human […]
How to Create Sensational Experiences
In 1998, Joseph Pine and James Gilmore coined the term ‘the experience economy’ to describe the next economic evolution after the agrarian, industrial and service economies. They suggest it’s no longer enough merely to provide a service to your clients. The bar has been raised and now the advantage lies in creating memorable experiences. In […]
Four Types of Manifestos
What are the four types of manifestos? Knowing this will help you write a manifesto to create your future, and possibly the future of those around you as well. [Updated and Expanded Dec 2022] There are four main ways to write a manifesto because there are four types of manifestos. But which one is the […]
Zach Friend – On Message
Zach Friend, On Message: How a Compelling Narrative Will Make Your Organization Succeed, Turner Publishing, Nashville, 2013. Walk Your Talk Given I’m a designer of messages and information products, I’m willing to admit I’m a hard marker when it comes to judging the design and layout of books. The old proverb ‘don’t judge a book […]