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Archive | July, 2014

The Long Tail by Chris Anderson

The Long Tail by Chris Anderson

This is the Book Rapper version of Chris Anderson’s ground breaking book, The Long Tail. We’ve rewritten the book so you can grasp that big ideas in under 30 minutes.  We called our issue: Make Money From Niches. If you want our beautifully designed pdf copy click here.   The Rap [Tweet “The essential guide…

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Adam Grant - Give and Take book

Adam Grant – Give and Take

In this podcast episode I’m sharing a book that I’ve recently read and have been telling everyone about. It’s been a real eye-opener for me as it describes one important aspect of who I am and how that helps me be successful plus it points out where I often fail. And, whilst there are thousands…

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Roger Simpson, The Retail Solution

Roger Simpson: Build Your Marketing System

Roger Simpson Roger Simpson is Australia’s #1 Authority on Customer ROI in the retail industry. He’s an expert on staff coaching, customer service and selling skills. His business is called The Retail Solution and he’s the author of the book of the same name: The Retail Solution. Roger has built a very successful business employing…

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Foundation Stone

Are You Setting Yourself Up for Failure?

As I write this I’m sitting in a cafe at Federation Square in Melbourne. To get here I’ve just strolled along Southbank by the Yarra River on a bright sunny day. I was looking for ‘the’ place to sit and write for an hour or two until my next meeting. I was particularly interested in…

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Charles Duhigg, The Power of Habit

Create Winning Habits

Success can be an elusive thing. And, there’s been a lot written about what you need to do to achieve it. Regardless of whom you listen to about what it takes to be successful there is one underlying feature and consistent factor: you need to repeat your actions over time. And, one of the keys…

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Podcast Microphone

Why You Shouldn’t Podcast

The great thing about the web is that the publishing tools are freely available and everyone can have their opinion about what ever comes to mind. And, as soon as you start to explore any topic you’ll find people who believe you should and those who believe you shouldn’t. Some believe in climate change (I…

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