9 Gihan Perera: Webinar Smarts

Our second post in a series counting down the 10 most influential books I’ve read this year – 2011. Gihan Perera; Webinar Smarts: Power Secrets of Engaging, Profitable Webinars I made more money because I read this book Every year I aim to read 50 books. That’s one a week. I just love books… And, […]

Ideas Marketing: What is it?

There’s a famous story, or perhaps an urban legend, about George Eastman, the founder of Kodak. Legend has it he went into a sales meeting and was asking his sales team, “What do we sell?” The first reply and obvious answer was, “We sell cameras.” Then someone else said, “No, no, we sell photographs.” And, […]

Three Ways To Turn Your Customers into Experts

Bad Photos This is a rather bad photo that I took at a wedding one day. Normally, I don’t show people my bad photos. And that’s my point. We don’t normally show people our bad work. And equally no one is going to say ‘Hey! What camera are you using?” or if they are, they’re […]

10 Peter Fitzsimons: Kokoda

Our first post in a series of the 10 most influential books I’ve read this year – 2011. Peter Fitzsimons, Kokoda: The masterful and gripping account of Australia’s legendary Kokoda triumph – our most important battle; Hachette Australia; Sydney; 2004. Buy Kokoda on Amazon I don’t read too many books that aren’t related to business. […]

How to Inspire Your Customers To Buy

In our recent Book Rapper webinar we explored the key ideas in Simon Sinek’s book Start With Why. In particular we looked at: 1. How to re-ignite your passion, energy and drive for your business 2. How to use your business to fulfil your purpose in life 3. How to attract your ideal customers more […]

The Paperless Book – Part 2

Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently. I replied, he replied. And, then I replied again. Here’s what I wrote the second time… Read the first article: The Paperless Book – Part 1 One of the key references I look at in the conversation about new and old technologies […]

The Paperless Book – Part 1

Todd Sattersten wrote a great article in his Biz Book Lab newsletter recently exploring the future format of The Paperless Book. He asked for some feedback and this is what I wrote… The Electronic Drawing Board I went through the same thinking process many years ago in my earlier career as an architect. I wrote […]

Three Ways to Initiate Your Customers

One of the first steps to creating a cult-like following around your brand or business is to initiate your customers. Creating and celebrating initiation ceremonies is a natural part of human culture and has been practised since we lived in caves. Classic examples are birthdays, weddings, christenings, graduation ceremonies and the Jewish bar mitzvah. Two […]

Simon Sinek: Start With Why

Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on Amazon  

How to Inspire Your Customers To Buy

The Apple iPod was one of the most expensive MP3 players on the market and typically had fewer features. Yet it had over 60% market share. What was the secret to Apple’s success? And, how did they inspire thousands of customers worldwide to queue overnight to purchase their iPhones and iPads? In our next Book […]