Book Review: Out of Office

The Book: Gihan Perera and Chris Pudney, Out of Office, First Step Publishing, Leederville WA, 2011 The Book Website: OutOfOfficeBook.com I’m planning a big trip overseas for quite a few weeks over the New Year holiday period. And, when I saw that Gihan and Chris had written a book all about being a digital nomad, […]

Five Ways to Make Your Brand More Exclusive

One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the keys to making your brand more powerful is to make it more exclusive. Here’s five ways you can make your brand and your business more exclusive. 1 Invitation Only Think of the classic country club, […]

How to Attract Your Ideal Clients – Part 2

Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part 2 we look at ‘What are you known for?’ Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? […]

How to Attract Your Ideal Clients – Part 1

A recording from our recent Webinar on how to attract your ideal clients. In Part 1 we look at ‘How’s Business’. Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? Find out how you can stand out from the crowd and stop being […]

The Seminar Sandwich

In response to your requests we’re trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It’s two seminars and back by popular demand the Ideas Lunch as a face-to-face event. Whilst the webinars are getting good feedback, a face-to-face event enables you to grab a bite to eat plus […]

The Biggest Brand Mistake You Can Make

One of the keys to having is a cult-like following is to deliberately create some division in your market. And great examples of this can be found in almost every sporting competition. In the Australian Football League (AFL), there is a team called Collingwood. And, Collingwood is your archetypal sporting team. They have a long […]

The Four Levels of a Cult-Like Following

If we want create a cult-like following around our brands and business then it helps to have some way to assess the qualities of our followers and fans. Here’s four levels of cult-like behaviour to give you a few clues as to what to look and strive for. 1 Use The first level is someone […]

How I Joined a Cult and Didn’t Know It

I think most of us are members of cults and we don’t even know it. Is that you? Are you a member of a cult? Usually, we immediately shake our heads and say, “Absolutely not!” Being a member of a cult is not really something you put on your census form. Play along and see […]

How to Create a Cult Following – Slideshow

Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to design the systems and touch points your customers have with your business – your entire business. Do this well and you’ll attract customers, build loyalty and generate referrals. In this […]

Design Your Business Game – Slideshow

Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary webinars