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Archive | November, 2010

28 Close Your Campaign With Grace

Part 28 of 27 (unplanned bonus) Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign reached its target and stopped – leaving his supporters a little disappointed. The entire focus and attention of all the activities of the Obama campaign was to get people to vote and have him be President. And, it worked!…

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27 Support User Generated Content

Part 27 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign fuelled their supporter base by promoting user generated content. User generated content was a significant part of the Obama campaign. The most famous example was Shepard Fairey’s Obama poster (we paraphrased his poster for  the cover of this issue). Will.i.am also…

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26 Leverage Comments

Part 26 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign used comments to listen to their community. One of the most under-rated elements of social media is the Comment. They can turn a one-way blog post into a conversation, turn a negative statement into a positive one and become the public…

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25 Ask Supporters Questions

Part 25 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign discovered key information by simply asking their supporters. One of the simplest and most powerful ways to involve your supporters is to ask them a question. The ideal time to do this is when they are signing up. And, the closer…

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24 Learn From Your Supporters

Part 24 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let their supporters teach them. Learning is best applied when it is a two-way street. A key platform of the Obama inclusive ‘We’ campaign was to learn from their supporters. Campaign managers noticed which Obama material was reposted on Flickr or…

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23 Let Advocates Support You

Part 23 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign combined online resources with interactions with real people. In building a community interaction is king. And the way you help your supporters is an easy way to provide personal service and interaction. The first step is to provide online resources. The…

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22 Provide Training

Part 22 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign provided multiple layers of training for supporters. Training your supporters in the use of your online tools is essential to expanding what they can contribute. Equally, you may want to train your supporters in how to respond to situations or generate…

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21 Provide Clear Roles

Part 21 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign defined specific roles for supporters. One of the keys to the Obama campaign was clarity. Clear, simple and specific requests for action were made. Likewise, clear and specific roles were offered to supporters. They could: Donate money Volunteer their time Take…

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20 Leverage Creativity

Part 20 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let supporters create things and express themselves Obama’s Social Network MyBO was not just about having a place to congregate. Tools were provided for individuals and groups to express themselves. They could create their own webpage, blog, directory, electronic mailing list,…

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19 Enable Supporters to Interact

Part 19 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign Obama’s Campaign let supporters organize themselves. The first point of contact for many Obama supporters was on their home territory or preferred social network such as Facebook, Linked In or Twitter. The Obama campaign then invited them to play on their own social…

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