The ONLY Reason to Write a Manifesto
I analysed over 250 manifestos and realised there is only one reason to write a manifesto. Do you need to write a manifesto? You might think you do because your friends or colleagues have created one. Or because Seth Godin’s latest best-selling book is one. (The Song of Significance – A New Manifesto for Teams) […]
How to Write a Book Like Seth Godin – 10 Writing Tips
How to Write a Book Like Seth Godin How do you write a book like Seth Godin? Who? Seth Godin is one of the world’s top marketing experts and he’s written 22 best-selling books. If you want to write a book (a great book), here are ten writing tips you can learn from Seth Godin […]
My Best 10 Tips for Writing a Book for the First Time
If you were sitting down in front of me and asked, ‘What are the best tips for writing a book for the first time, how would you answer?’ That’s a great question. I’ve written and self-published 10 books and each time I start a new book I’m giddy with excitement. But what are writing tips […]
Best and Worst Times to Make Money from Content
When is the best time to make money from your content? And when is the worst? In this post, I’ll share what marketing expert Seth Godin said about the best time plus I’ll share some of the mistakes I’ve made that you want to avoid – the worst time to make money from your content […]
Seven Questions to Make Money as a Content Creator
How do you make money as a content creator? This is the big question that all content creators face at some time in their careers. In this post, I’ll share the seven key decisions you need to make to earn money as a content creator. And I’ll share my example – as I’m tackling the […]
How Thought Leaders earn money from what they know
How Thought Leaders earn money from what they know One way to earn money from what you know is to package up what you know into cheap easy to buy parcels. You could create a manufactured solution, so it is always ready to pluck off the shelf when someone places an order. But to do […]
Project Passion – Ship Smaller Sooner
Project Passion One of the big ideas in Project Passion is borrowed from the work of Scrum and the Lean Startup: the MVP. This is to overcome one of the big mistakes many of us make in our projects is to pursue perfection. We naturally start our projects with the view of the perfect result […]
14 Marketing Trends for Thriving in the Digital Era
Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends […]
Seth Godin – It’s Your Turn Review
Seth Godin, What to do when it’s your turn – and it’s always your turn What is most interesting about this book is not the words and ideas in it. The content is up to the usual Seth high standard – inspiring, intriguing and instantly digestible. If you love reading Seth’s blog you’ll love reading […]
The Presentation Secrets of Seth Godin
Previously, I wrote about having lunch with Seth Godin. And, in particular, the three key ideas from his presentation. As a fellow presenter, it’s almost automatic for me to take two sets of notes when in someone else is on stage. I’m constantly checking their content (what they say) and their presentation style and structure […]