Global Glue: Connect and Grow Rich
Here’s our latest Book Rapper issue: Global Glue: Connect and Grow Rich. The Book Iggy Pintado; Connection Generation: How connection determines our place in society and business. Speed RAP Forget which generation you were born into! Digital Media has connected us all into a new one. We’re the Connection Generation. Connection Technology has made it […]
Book Rapper Context: Movies and Blogs
Have you ever wondered where the word ‘movie’ comes from? Usually, when something new is invented, it takes the name of some thing that exists, something that is already familiar to us. For example, the internet was once called an ‘information superhighway’. The ‘car’ was the ‘motor car’ which came from ‘motor carriage’. Before that, […]
Made to Stick and the Sticking Point – Update
The Made to Stick book has become a classic. I know that because it now has it’s own Wikipeda page. Now, that’s an interesting measure of SUCCEs… Frank Sinatra sang about New York, ‘If you can make it there, you can make it anywhere’. Perhaps, Wikipedia has now replaced New York as the centre of […]
Made to Stick: How to Live Forever
* Based upon your feedback, my posts have been getting a bit long. So, I’ll split the updates into two. The first will be the context piece from the Book Rapper issue. Then I’ll follow this with the update so we’re all on the same page. The Book: Made to StickChip and Dan HeathMade To […]
One is good, many is better…
The Bees Wees: One is good, many is better… The Book: Barry Libert and Jon Spector and thousands of Contributors; We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business To learn about the power of community-at-work look to the natural world. An individual bee, with its modest brain, is […]
How the Internet is Shaping Your Organisation
The Book: Ori Brafman & Rod A. Beckstrom; The Starfish and the Spider; The Unstoppable Power of Leaderless Organizations, Portfolio (Penguin), London, 2006. Our Context During the Cold War, the Americans and the Russians were engaged in an escalating battle of espionage and defence. It was thought impossible that a plane could get anywhere near […]
Tim Ferris – The Four Hour Work Week
The Four Hour JOLT! Business/Self development books bring to mind sheep in wolfs clothing; they’re a better fit with ‘auto-biography’ than the ‘fix it’ genre. What they represent is life experience pulled together, bowerbird style, into a personal ethic, philosophy, research paper, manual, etc. The unifying theme is: ‘buy my book/ebook; CD/DVD; workshop/seminar, and, I’ll […]
Brand Worship: Defining Your Cause
If you’re not out to cause anything then you might as well go back to bed! What’s the point of your brand? What’s the reason it exists? What’s the spirit behind it? What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from […]
Brand Worship: The Culting Edge
We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting Edge highlighting: The Cult Paradox […]
We Blog – How will you manage your blog and your life?
Here’s our seventh slideshow RAP of We Blog: How to Create Your Own Media Channel. It’s derived from Michael A Bank’s Blogging Heroes. This RAP looks at “Blog Life”: How will you manage your blog and your life? Here’s an octopus’ dozen of clues to manage your blog and your life. Full Time Blogging Blog […]