Why your personal brand is everything


In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid… If it’s not you’re in deep trouble…

Gary Vaynerchuk is one of the Social Media A-listers.
He’s a star. An offbeat, in your face and absolutely authentic star.
He’s his own man and that’s what I love.
His keynote style is not one to copy literally. But, please do copy his ‘be yourself’ attitude. I guess that means, don’t copy anything. Just be yourself.

One of my favourite Gary videos is his keynote at the Web 2.0 Expo New York (Feb 2009).
It’s the third vid from the top on this page.
Or, here’s a direct You Tube link.
Either way, check it out.

Keep your eyes peeled for these three standouts:

  1. Legacy Versus Currency. Your legacy is way more important.
  2. You only get to play this game once – one life!
  3. And, self-brand equity. The real power of social media.

How you can apply this to you?

More Updates

What Left-Handedness Taught Me About Experience

At the 1980 Olympics, all six finalists in the men’s foil fencing were left-handed. This is surprising given that left-handers make up only about 10%

November 2, 2026
What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026