How to Get Started With Content Marketing

One of the most important and most asked questions around Content Marketing is: Where do I start? It’s fundamental because we all have to start somewhere. Here’s my take on where you should start with a one-minute excerpt from our previous webinar… http://youtu.be/CAnxUu-dUVw The great thing about this method is that it captures three of […]

Gary Vaynerchuk on Content Marketing

Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]

The Science of Persuasion

A stunning video book summary of Robert Cialdini’s classic text, Influence in under 12 minutes. [easyazon-link asin=”006124189X” locale=”us”]Buy Influence: The Psychology of Persuasion on Amazon[/easyazon-link]   Mmm… got me thinking about how to do Book Rapper differently… I could draw like this with a little practice. Although I think my skill is more around creating […]

The E-Book Revolution by Gihan Perera

Given I’m re-inventing Book Rapper at the moment, I’m on the look out for comments, thoughts and takes on books, e-books and publishing. Here’s a webinar and interesting take on ebooks by Internet Coach Gihan Perera. It’s called The E-Book Revolution. He makes the point that instead of selling ebooks for their own sake, the […]

How to Be a World Leader Using Social Media

This presentation was made to a Leadership Conference in Darwin in 2010. It was a five minute lightning talk. In this case I was limited to five minutes and 20 slides. It’s short, it’s fast and it’s based on Obama Online – a Book Rapper issue derived from Rahah Harfoush’s book Yes We Can. How […]

For Future Sake Presentation

This presentation was made to the Thought Leaders conference back in 2008 in Sydney. It was a five minute lightning talk –  I was limited to five minutes and a handful of slides. This is a post-event recording using Apple Keynote. For Future Sake – Presentation Transcript What are we going to do about our […]

How to Work Virtually Anywhere: Video

With the rise of laptops, mobile broadband and cloud computing, we no longer need to be in our office to get things done. Welcome to the life of the digital nomad! It’s a lifestyle based on working where ever you are at that time. It might be working in your home-office, at a client’s office, […]

How to Create a Persuasive Webinar

I love the work of Chip and Dan Heath! I love their work so much I did not one, but two Book Rapper issues on their work. We rapped both of their bestselling books: Made to Stick and Switch. Made to Stick is all about designing your message so people get it – quick, easy […]

Simon Sinek: Start With Why

Here’s a great TED video from Simon Sinek. It’s 18 minutes long and worth every minute. We’ll be discussing Simon’s book Start With Why in this weeks Book Rapper webinar. To find out more and register for this event. Buy Start with Why on Amazon Buy Start with Why on Amazon  

How to Attract Your Ideal Clients – Part 2

Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part 2 we look at ‘What are you known for?’ Do you have enough clients? Are they your ideal clients? And, how hard are you working to secure them as clients? […]