Tag Archives | Manifesto

Content Pillars

Content Pillars: The Insider Strategy to Becoming a Thought Leader

Content Pillars are an essential strategy to becoming a thought leader. To become a thought leader, you need to create thoughts, ideas, and insights. And it follows you need to share these with other people for them to recognise your expertise. In other words, to earn money from what you know you need to create and…

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Manifesto - Fulfil Your Purpose

How to Create Your Manifesto in Two Steps

Create Your Manifesto A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing. Our Topic In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with…

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Ideas Architect Podcast

Marketing Plan: Manifesto Style

How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you…

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5 Atul Gawande : The Checklist Manifesto

Our sixth post in a series counting down the 10 most influential books I’ve read this year – 2011. Atul Gawande, The Checklist Manifesto: How to Get Things Right, Profile Books, London, 2010. Buy The Checklist Manifesto on Amazon Profoundly Simple The premise of this book is so profoundly simple it’s likely you’re going to…

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