Content Creation Canvas: Build Thought Leadership Attract New Clients
Thought Leaders earn money from their ideas. This means the most important part of your business is to create and share your IP and content to attract and keep clients. But what IP and content should you create? How should you create it? And where should you share and publish it? The Content Creation Canvas […]
The Most Important Thought Leadership Skills to Develop
Which thought leadership skills are the best to grow and develop? You want to earn money from what you know so you can be rewarded for your experience and expertise. But what’s stopping you or slowing you down is that you’re missing some of the essential skills to share your ideas in ways that people […]
Content Pillars: The Insider Strategy to Becoming a Thought Leader
Content Pillars are an essential strategy to becoming a thought leader. To become a thought leader, you need to create thoughts, ideas, and insights. And it follows you need to share these with other people for them to recognise your expertise. In other words, to earn money from what you know you need to create and […]
Gihan Perera Interviews Geoff McDonald
The tables have been turned! Instead of me interviewing other people, this time Gihan Perera has asked the questions and I’ve provided the answers. Our Topic Gihan Perera is a long-time colleague who has written a number of books and helped thousands of experts and organisations understand how the internet has changed our world. He […]
How to Create Your Manifesto in Two Steps
Create Your Manifesto A manifesto is a public declaration of your intent. It’s a simple and powerful way for business experts to position their expertise. And, it’s a very useful framework for creating your content marketing. Our Topic In this episode, we’re taking the Manifesto section from our Content Marketing Blitz program to share with […]
Marketing Plan: Manifesto Style
How to Create a Marketing Plan that Inspires You. Episode 017 of the Ideas Architect Podcast. Our Topic: Marketing Plans That Inspire We marry the idealism of a manifesto with the practicality of creating your marketing plan. In particular, we explore the nine principles of the Manifesto Manifesto with well-known examples. And, we leave you […]
How to be the Apple of Your Industry
How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits. Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with […]
How to Create Your BIG Idea – Slideshow
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business. Here’s the slides plus the audio recording from our recent webinar where you’ll learn: • Which of the Four Big Ideas is best suited to you • […]
4 George Lakoff : Don’t Think of An Elephant
Our seventh post in a series counting down the 10 most influential books I’ve read this year – 2011. George Lakoff, Don’t Think of an Elephant, Scribe Publications, Carlton North, 2004. Buy Don’t Think Of An Elephant! on Amazon This is not a new book. And it is a classic. It was first published in […]
5 Atul Gawande : The Checklist Manifesto
Our sixth post in a series counting down the 10 most influential books I’ve read this year – 2011. Atul Gawande, The Checklist Manifesto: How to Get Things Right, Profile Books, London, 2010. Buy The Checklist Manifesto on Amazon Profoundly Simple The premise of this book is so profoundly simple it’s likely you’re going to […]