Context: How to Drive Action
How is a Manifesto different from a Mission and Vision Statement? In part one, we talked about ‘Who is it For?’ And, here we discuss the second big difference… the context they set. The End of Things As the terms suggests, the Vision or Mission Statements define the place we want to finish up. If […]
Gary Vaynerchuk on Content Marketing
Here’s a short sharp video from Gary Vaynerchuk on Content Marketing… A couple of key points to reinforce: Marketing is changing. Content is King. Content is a commodity. Quality matters. Solve your customers’ problems. Whilst, this is a high-quality production that rivals mass media TV, when we say ‘quality content’, we’re not talking about production […]
Where Are We Now?
Book Rapper Context piece for Jeff Jarvis‘ What Would Google Do? A Few Changes… Over the past 20 years we’ve seen a few changes… The Berlin Wall has fallen and the Cold War has ended. We’ve had some localized wars in Iran, Iraq, the Mid-East and Bosnia. We have a black US President, a worldwide […]