How to Educate Your Customers with Content

Derived from : John Jantsch, The Referral Engine Buy The Referral Engine on Amazon (Affiliate Link) Content is the new fuel for lead generation. Use it to educate your prospects to sample your wares; for your customers to learn how to grab the most value from your product/service and to instruct your advocates how best […]

What’s the difference between an Ebook and a White Paper?

In their great book Content Rules, Ann Handley and CC Chapman describe the difference between an ebook and a white paper as follows… (Page 171) White Paper • Generally aiming to be authoritative • A deeper read – probably longer • Often filled with data • More likely text heavy • More formal • Written […]

Is Audio Content better than the Written Word?

One of the great lessons for me from writing and publishing Book Rapper was the limit of the written word. Book Rapper was designed as a series of documents you sat down and read. Whilst they were all derived from the one book, each page was concise and a unique chunk in itself. It wasn’t […]

How to Create A Complete Content Marketing System Using Webinars

When you find your thing, it’ll seem right and your results will take off. And, I think I’ve found my content marketing thing in webinars. I’ve now completed 12 of them over at Ideas Marketing. They really suit my way of packaging up ideas and sharing them. I create a bunch of slides and then […]

The Seven Rules of Content Marketing

The following rules were presented as part of an Ideas Marketing webinar derived from Ann Handley and CC Chapman’s book Content Rules. Some were taken directly from this great book, others were my own interpretation. Rule 1: Create Content to Solve Problems Content marketing is not a licence to go going blah-blah-blah. If you’re not […]

Book Review – Content Rules

The Book Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got to be the second longest book title ever! Book Website http://www.contentrulesbook.com/ Author 1: Ann Handley Ann was ranked the Most Influential Woman on Social Media a couple of years back. […]

Personality Rules: The Key To Great Content

Whenever I do a Book Rapper issue, I always check to see who the author of the book is. For me, this rounds out the story behind the book. As part of this I like to find a photo of the author. And, this can be really interesting. Usually, I just type in the authors […]

What the Buddha Might Have Said About Content Marketing

I usually like to finish the Ideas Marketing webinars with a quote and a thought… You know, something to inspire people… In the webinar Captivate Your Clients With Killer Content, somehow I made a link between Content Marketing and the Buddha. It goes like this… Buddha once said: “Thousands of candles can be lit from […]

Content Marketing: What is it and Why You Need it?

What is Content? If we’re going to talk about Content Marketing then the best place to start is to ask, “What is Content?” Here’s a very broad general definition… It’s simply anything you upload to a website. This could be the words on your webpage, words in your blog, your video on YouTube, an audio […]