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Meatball Sundae: Thriving in the Digital Marketing Era

14 Marketing Trends for Thriving in the Digital Era

        Marketing Trends Marketing trends emerge when the rules of marketing change. And marketing has changed have changed because of the new digital tools. That’s the blunt message from marketing guru Seth Godin in his best-selling book Meatball Sundae. (I summarized as the Book Rapper issue Marketing How-Now). Seth defines 14 marketing trends…

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Marketing Trend #8 - Infinite Channels

Marketing Trend: Infinite Channels

This is marketing trend #8 in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Previously in this series: Hits to Niches. Infinite Channels In the Old Marketing it was relatively easy to get noticed. You simply bought up lots of mass media advertising – eyeballs – and people noticed. Hopefully,…

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