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Idries Mootee - 60 Minute Brand Strategist

What is a brand?

In 60 Minute Brand Strategist, Idries Moottee suggests: Brand is unarguably the most powerful business tool ever invented. (Pix). That’s a big call! So, what is a brand? What is a brand? Mootee puts it’s very simply: A Point of View – Your brand is what you base your business strategy on. A Customer Value […]

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Brand Building Principles

Brand Building Principles

Recently, I’ve been approached by a client who has bought the rights to a powerful new product for distribution in Australia and New Zealand. They want me to create a brand new brand for them. That’s right, from scratch! At the simple level, they require a brand name, a logo and a website. At the […]

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James Burgin - Craft your personal and professional brand

James Burgin: How to Craft Your Personal Brand

James Burgin talks about how to craft your personal and professional brand. This is episode 030 of the Ideas Architect Podcast. Our Topic: James Burgin James Burgin is an international brand expert and Managing Director of Brand Within. They offer an integrated approach to branding, marketing and business development with a special focus on knowledge […]

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