Donate Now

Sticky Change Example 5: Make Safety Interesting

Another instalment in our real world examples of changing behaviour…

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

Are you a regular flyer on commercial airlines?
How many times do you listen to the safety announcements?
Most people don’t because they’re boring.
Yet over 400,000 people have watched this message and they’re not even on a plane!
Presenting your message in a different way attracts fresh interest and this may make the difference in changing people’s behaviour.
Here’s an example from a steward on Southwest Airlines who raps the safety message.
How can you change the way you deliver your message to change behaviour?

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

October 2, 2025
10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025