Sticky Change Example 5: Make Safety Interesting

Another instalment in our real world examples of changing behaviour…

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

Are you a regular flyer on commercial airlines?
How many times do you listen to the safety announcements?
Most people don’t because they’re boring.
Yet over 400,000 people have watched this message and they’re not even on a plane!
Presenting your message in a different way attracts fresh interest and this may make the difference in changing people’s behaviour.
Here’s an example from a steward on Southwest Airlines who raps the safety message.
How can you change the way you deliver your message to change behaviour?

More Updates

What Moneyball taught me about Experience

I recently rewatched the movie Moneyball. On the surface, it looks like a story about statistics defeating intuition. But when I looked at it through

October 27, 2026
What does Intuition actually feel like? With Maria Di Pietro

Where does intuition actually come from? And what does it feel like when you just know something? After more than 25 years working with people,

October 20, 2026
What Bruce Lee taught me about Experience - The Patterns You See

Traditional martial artists spend years perfecting a punch. Bruce Lee became fascinated by something else. He stopped concentrating on the actual punch and became fascinated

October 19, 2026