Sticky Change Example 4: Michael Jordan and Failure

Another instalment in our real world examples of changing behaviour.

Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard

In RAP8 we talked about ‘Grow your people’ and about expecting failure.
In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.

More Updates

Is Ko-fi better than Patreon to make money from content?

I want to make money from my content. Is Patreon or Ko-fi a viable way to do this? And which is better? Should I set

Do this first - How to Make Money from Content

To make money from your content, what’s the first thing you must do? If you start in the wrong place, you’ll slow down your progress

The Best and Worst Times to Make Money from Content

When is the best time to make money from your content? And when is the worst? In this post, I’ll share what marketing expert Seth