Smart Growth: A Summary in 26 Tweets A-M

Smart Growth: How to Multiply Your CustomersHere’s the first 13 tweets of our Book Summary…

A

6A Smart Growth: How to Multiply Your Customers, Derived from: Adam L @Penenberg, #ViralLoop AND Andy @Sernovitz, Word of Mouth Marketing #WOM

B

6B Speed RAP: Key to multiplying your customers is to enable them to spread your word further, faster + freely. Explode via the internet thru viral loops + networks

C

6C The Big Idea: Decentralize your marketing. Design your marketing message, products, processes and systems to spread the word for you.

D

6D Your Challenge: Design a pass-it-on strategy and let it loose… Double your customer base inside six months!

E

6E Book Review: @Penenberg, #viralloop: Business growth doesn’t need to be linear anymore. Go Ex! Exponential! Create a #viralloop

F

6F Book Rapper Thinks… Adam’s #viralloop is an intriguing idea-sparker that cuts to the success drivers of today’s business

G

6G Book Review2: @Sernovitz #WOM is a low-cost, easy way to build upon the things that people are already saying about you + your business.

H

6H Book Rapper Thinks 2... @Sernovitz Andy’s #WOM book is filled with simple models, everyday explanations and a forest of examples.

I

6I Traditional marketing tries to control the message. Decentralized marketing designs the message to spread and lets it go.

J

6J Five ways to Multiply Your Customers: Direct Marketing, Word of Mouth Marketing, Viral Loops, Viral Networks and Double Viral Loops

K

6K Decentralized marketing works best when it is: repeatable, spreadable, self-replicating, uses multiple nodes and multiple networks

L

6L WOM is simply getting people talking. We all do it every day. WOM Marketing is getting people talking to fulfil your marketing objective.

M

6M #WOM Rules: Be interesting, make it easy, make people happy and earn trust + respect.

 

More Updates

Manifesto Writing Changed My Business Forever - My Story

I realised I had a problem working with my clients. It wasn’t a fatal flaw, but it was slowing progress down. I work with business

10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from