Partnerunning Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.

Case Study: Andrew and Sue O’Brien, Partnerunning

Couple on the Run Postcard

Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image.

Next Step: Some general points of contact via websites, Facebook and email.

Translation Text: This postcard was for a marathon running tradeshow and therefore includes a more specific sales pitch for the Partnerunning community.

Note: This is an example of a portrait front image and a landscape back of card. They can be different! The yellow block of colour I merely added to box out the shape to make it more attractive for this blog post.

Website: Partnerunning.com

More Updates

Mark Molony - Experience is a Story

We often talk about learning from experience. But what if experience isn’t what we think it is? In this excerpt from my On Experience conversation with

Is my Experience Relevant with Mark Molony

You’ve spent years building your experience. But what if some of it is quietly becoming less useful? In this excerpt from my On Experience conversation with

Why On Experience Exists

For most of my career, I’ve been wrestling with the same question: How do you turn what you know into something of value? And inside