Partnerunning Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.

Case Study: Andrew and Sue O’Brien, Partnerunning

Couple on the Run Postcard

Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image.

Next Step: Some general points of contact via websites, Facebook and email.

Translation Text: This postcard was for a marathon running tradeshow and therefore includes a more specific sales pitch for the Partnerunning community.

Note: This is an example of a portrait front image and a landscape back of card. They can be different! The yellow block of colour I merely added to box out the shape to make it more attractive for this blog post.

Website: Partnerunning.com

More Updates

The Myths of Experience

The following is the transcript from the Channel Trailer for my YouTube channel. It focuses on a new body of work that lives under the

Why Visibility isn't your real problem

A lot of experienced professionals think their biggest problem is visibility. They think they need to: post more speak louder show up everywhere They feel

Why Your Job Title is Quietly Working Against You

One of the quietest problems experienced professionals run into is this: Their job title stops working the moment they step outside their organisation. And most