Partnerunning Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.

Case Study: Andrew and Sue O’Brien, Partnerunning

Couple on the Run Postcard

Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image.

Next Step: Some general points of contact via websites, Facebook and email.

Translation Text: This postcard was for a marathon running tradeshow and therefore includes a more specific sales pitch for the Partnerunning community.

Note: This is an example of a portrait front image and a landscape back of card. They can be different! The yellow block of colour I merely added to box out the shape to make it more attractive for this blog post.

Website: Partnerunning.com

More Updates

When Working Harder Stops Working

If you’ve spent years building experience, you may have been in this situation. You’re putting in the effort, you’re doing the work, and you’re showing

Why Experience Can Stop You Seeing Clearly with Michael Henderson

Recently, I recorded a conversation with Michael Henderson from Cultures At Work. Michael is a corporate anthropologist who has spent over 30 years observing how

Staying with the work - How to build authority

If you’ve been following this channel for a while, you’ll know the work here has changed shape over time. It hasn’t been dramatic or overnight. Just