Partnerunning Postcard Case Study

Following on from our earlier post on the Three Keys to Turning Your Postcard into a Keepsake, here’s a case study to demonstrate.

Case Study: Andrew and Sue O’Brien, Partnerunning

Couple on the Run Postcard

Fridge Test: An elegant clear image. Fridge worthy? I would. Simple statement supports the image.

Next Step: Some general points of contact via websites, Facebook and email.

Translation Text: This postcard was for a marathon running tradeshow and therefore includes a more specific sales pitch for the Partnerunning community.

Note: This is an example of a portrait front image and a landscape back of card. They can be different! The yellow block of colour I merely added to box out the shape to make it more attractive for this blog post.

Website: Partnerunning.com

More Updates

Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet,