The Big Idea
Social Media can be used to create real-world results. Assemble online. Act offline.
Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. The three keys are to
- Design your campaign to spark the right actions
- Lead your supporters with direct conversations and
- Provide the tools to let your grassroots community create and share content.
If Barack Obama can become a world leader through the use of Social Media, what can you create? What’s your campaign? What’s your real world result?