Obama Online : Become a World Leader Using Social Media

Obama Online : Become a World Leader Using Social MediaThe Book

Rahaf Harfoush, Yes We Did
Web and Blog :   www.rahafharfoush.com
Twitter :  @rahafharfoush

The Big Idea

Social Media can be used to create real-world results. Assemble online. Act offline.

Speed RAP

Barack Obama’s victory in the US Presidential Election of 2008 has set the benchmark for what can be achieved using social media. The three keys are to

  1. Design your campaign to spark the right actions
  2. Lead your supporters with direct conversations and
  3. Provide the tools to let your grassroots community create and share content.

Your Challenge

If Barack Obama can become a world leader through the use of Social Media, what can you create? What’s your campaign? What’s your real world result?

More Updates

The Invisible Transition from Insight to Masterplan

Most experienced professionals eventually move from producing insight to designing the structure behind their work. Early in your career, progress comes from finished pieces. A

February 22, 2026
When Energy feels like Clarity - but isn't

A lot of experienced professionals make important decisions at exactly the wrong moment. Not when they’re exhausted. Not when things are falling apart. But right after a

February 14, 2026

Most people think scale means more people. More clients. More reach. More visibility. More output. And for a while, earlier in your career, that can be true. But

February 7, 2026