1 Marry Campaign and Structure

27 Social Media Lessons - 1Part 1 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign

The structure of your campaign reflects the values you hold.

Obama wanted ordinary people coming together around a common purpose. Therefore he built a grassroots, bottom-up organization. And, this reflects the nature of the internet. In particular it mirrors how people connect in life. He then built credibility and trust through actions that reinforced his value proposition.
Action : Does your campaign structure match your objective?
Action : Make your New Media team a standalone department, not just an add-on to the communications team. Make your team scalable and agile and design a flexible social media plan.

Derived from Rahaf Harfoush, Yes We Did

More Updates

How to use Core Values to Make Better Decisions

What is the key to a meaningful life? Is it money or happiness? Or something else? Today, we’re exploring Core Values. After reading this you’ll

Write a Personal Manifesto - Two Quick and Easy Ways

What’s the easiest way to write a personal manifesto? Is it a List, Motto, Purpose, Vision, Mission, Ideal Day, Values or Worldview manifesto? ? Today

How I wrote my Personal Manifesto in Under 10 minutes

I wrote my personal manifesto in under 10 minutes. Here’s how I did it. Ready, set, go. ? An Easy Way to Write a Personal