2 Design For Consistency

Part 2 of 27 Social Media Lessons from Barack Obama's Presidential CampaignPart 2 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Obama’s campaign was the creation of a global brand.

It was grounded in design to ensure every interaction felt familiar. A suite of consistent visuals and messages were created. The complete process was captured to maintain the memory and logic of all earlier decisions.
Action : What elements are you managing to ensure design consistency?
Action : What are you doing to capture the decision making process?

Derived from Rahaf Harfoush, Yes We Did

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