Manifesto Score Case Study: Manifesto Manifesto

The Manifesto Manifesto

Time to take a dose of my own medicine… Our second Case Study using the Manifesto Score…

Manifesto: Manifesto Manifesto

Created by: Geoff McDonald


Manifesto Score

YES Manifestos are primal: Yes, we clearly have a manifesto!

NO Manifestos terminate the past: No end to anything here…

NO Manifestos create new worlds: No real creation or beginning either…

NO Manifestos trigger communities: No, not really. Getting a few people reading the blog feed and that’s about it.

NO Manifestos define us: No clear definition of a group…

NO Manifestos antagonise others: No mention of others…

NO Manifestos inspire being: No attitude or way of being defined…

YES Manifestos provoke action: Yes, it tells you how to act and what to include when writing your own manifesto…

YES Manifestos crave presence: Yes, a website campaign has been created… The Manifesto Project.

Manifesto Score 3

Score: 3 out of 9


To improve the Manifesto Score, here’s some suggestions…

This is a typical manifesto that is really a set of principles. Therefore the score of 3.

A set of principles is useful and would be more powerful as part of a bigger context. For instance, the Ten Commandments sits inside the bigger context of the Bible.

I think I need to go back my Bible. Or at least expand on the manifesto of The Year of the Manifesto.

What do you think?

Is that score about right? If you’ve got a list of principles as your manifesto, how could you create a bigger context around this? Add the other principles to improve your score.

More Updates

Content Creation Process - Three big mistakes people make

What are the keys to an effective Content Creation Process? How do you consistently produce good quality content? It takes a strong commitment to create

The best Content Creation Planning ideas for Thought Leaders

The best content creation planning ideas for thought leaders helps you avoid wasting time by focusing on what to create, when to create and where

The best thought leadership content strategy in 3 questions

What’s the best thought leadership content strategy? How do you turn your thought leadership IP into content marketing that attracts new clients AND keeps existing