Manifesto Score Case Study: JFK’s Moon Landing Speech

John F Kennedy, Rice University, Land a Man on the Moon Speech

Our third Case Study using the Manifesto Score…

Manifesto: Man on the Moon Speech – Original speech to a join session of Congress, May 25, 1961.
Created by: US President John F Kennedy

Manifesto Score

YES Manifestos are primal: JFK’s speech was a manifesto declaring a new future.
YES Manifestos terminate the past: JFK’s speech declared an end to tyranny.
YES Manifestos create new worlds: Landing a man on the moon focussed an entire nation on a single goal.
YES Manifestos trigger communities: Whilst NASA existed prior to Kennedy’s declaration it was given a significant boost in funding, resources and personnel as a result.
YES Manifestos define us: As President he was speaking on behalf of and directly rallying the citizens of the United States of America.
YES Manifestos antagonise others: Communism and the Soviet Union in particular were JFK’s declared enemy – remember this was at the height of the Cold War.
YES Manifestos inspire being: His speech centred on ‘freedom’: “Our strength as well as our convictions have imposed upon this nation the role of leader in freedom’s cause.”
YES Manifestos provoke action: The immediate purpose of JFK’s speech was to source funding from Congress which he achieved.
YES Manifestos crave presence: Armstrong and Aldrin stepping onto the moon was the result of thousands of people’s action and the culmination of the Moon Landing campaign.

Manifesto Score 9 out of 9

Score: 9 out of 9


Not much to suggest here. They covered all nine principles and best of all, they got the job done – footprints on the moon.

What do you think?

Is that score about right? Whilst it helps to be President of your country to make things happen, having all 9 manifesto principles covered played a part too.

More Updates

The Best Project Planning Example for Content Creation

The best project planning example is for those of you who want to be successful as a content creator and thought leader. Two things Every

The best project planning template for thought leadership content

What’s the best project planning template for thought leadership content? Surprisingly, it’s not a project planning template at all. But it is something that people

Four steps to becoming a thought leader

How do you become a thought leader? In this post, I’ll share the four steps every elite performer in any field takes to get to