How to be the Apple of Your Industry

How to be the Apple of Your Industry

How would you like to be like Apple? They are one of the most successful companies on the planet. They make beautiful things. They have an uber-loyal fan base. And, they make massive profits.

Your challenge is not to copy Apple, it’s to be the Apple of your industry. It’s to be the organisation with the high margins, stunning products and devout followers.

What You’ll Learn…

In this 60 minute online seminar, you’ll learn…

  • The competitive advantage that Apple employs that you can mimic
  • Why zooming in creates great products and zooming out creates great profits
  • How Apple uses manifestos to unite their internal focus and inspire their external customers
  • The current flaw in Apple’s positioning, why this might signal the end of their reign and how you can avoid making the same mistake.

Presented by the Ideas Architect Geoff McDonald – and creator of Book Rapper now downloaded over 75,000 times.

Details

Thursday August 29

12:30pm to 1:30pm AEST (Melbourne, Australia)

Click Here to Register

More Updates

Why Your Offer is a Translation Problem - Not a Pricing Problem

Most experienced professionals think they have an offer problem. They tweak pricing. They debate formats. And they second-guess what to sell. But that’s not the real

Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet,