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Why Your System Is Your IP

Most experienced professionals don’t think they have intellectual property. They think IP is something you invent. Or patent. Or register. Something other people have. But if you

Why Your Expertise Needs a Shape

A lot of experienced professionals know they’re valuable. They’ve solved real problems. They’ve helped real people. And they’ve built real expertise over time. And yet,

Why Selling Isn't Your Real Problem

A lot of experienced professionals think their biggest problem is selling. They say things like: “I’m not a salesperson.” “I don’t like selling myself.” “Selling