Donate Now

3 Focus on What Matters

Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign

Part 3 of 27 Social Media Lessons from Barack Obama's Presidential CampaignObama’s campaign was very clear on what was important.

The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of the community were geared around this objective. The clear strategy was to use the online tools to organize offline action. Too often social media is seen as separate to creating action in the real world. Obama’s campaign focussed around four critical actions : (1) join in (2) donate money (3) invite others (4) vote on election day.
Action : What’s your mandate in less than ten words?
Action : Translate your big picture vision into critical actions.

Derived from Rahaf Harfoush, Yes We Did

More Updates

What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book,  The Seven Habits of Highly Effective

August 12, 2025
How Stephen Covey built a $280 million empire from this personal manifesto

What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into

August 7, 2025

Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is

August 2, 2025