Donate Now

3 Focus on What Matters

Part 3 of 27 Social Media Lessons from Barack Obama’s Presidential Campaign

Part 3 of 27 Social Media Lessons from Barack Obama's Presidential CampaignObama’s campaign was very clear on what was important.

The entire campaign was based upon the clear goal to have people vote for Obama as US President. This mandate could be spoken in a handful of words. And, all features and activities of the community were geared around this objective. The clear strategy was to use the online tools to organize offline action. Too often social media is seen as separate to creating action in the real world. Obama’s campaign focussed around four critical actions : (1) join in (2) donate money (3) invite others (4) vote on election day.
Action : What’s your mandate in less than ten words?
Action : Translate your big picture vision into critical actions.

Derived from Rahaf Harfoush, Yes We Did

More Updates

10 Powerful Ways to Write a Business Manifesto That Builds Authority

Stop writing fluffy “about us” statements! If you want to be positioned as the go-to authority in your space, you need to write a business

September 24, 2025
7 Essential Qualities Every Signature System Needs to Succeed

If your signature system doesn’t have all seven of these qualities, you’re leaving money on the table. Here’s what separates the systems that scale from

September 10, 2025
Monetize Your Expertise after 45 - Cookie-Cutter vs Custom vs Signature System

What’s the best way to monetize your expertise after 45? Is it a cookie-cutter, custom or signature system? Which one is the key to premium

September 4, 2025