Social Media is a vehicle for telling ongoing stories.
To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.
Derived from Rahaf Harfoush, Yes We Did