4 Tell Your Story

Part 4 of 27 Social Media Lessons From Barack Obama's Presidential CampaignPart 4 of 27 Social Media Lessons From Barack Obama’s Presidential Campaign

Social Media is a vehicle for telling ongoing stories.

To amplify the feelings of your community constantly weave their stories with your own compelling information. Obama consistently profiled donors asking them ‘Why are you supporting BO?’ This created a constant flow of content that resonated with supporters because it was by supporters. Tell your story and tell other people’s stories.
Action : Create ways to let the people who interact with your brand tell their story.

Derived from Rahaf Harfoush, Yes We Did

More Updates

The Ultimate Guide to Planning Your Life's Work

Your life’s work won’t just happen automagically by itself. To fulfil your life’s work you need a plan. But what’s the best way to do this?

Four Questions to Win the Game of Life

I’m a sports nut. I’ll watch almost any sport – especially Aussie Rules football. And from watching and playing a lot of sports, I know

Four Declarations for when things don't go to plan

Forest Gump’s mum famously said, “Life is like a box of chocolates – you never know what you’re going to get.” For me, life is