Can you imagine living forever? Science has not yet uncovered the fountain of youth. And, there are clear signs of how to build an idea that could last an eternity. The Ideas Marketing Tree provides nine steps for you to have your ideas last forever…
1 Idea
All ideas start as mere thoughts. Usually as responses to what we’ve seen or heard. So, be aware of what you’re thinking. Notice what you notice.
2 Manifesto
A manifesto is a public declaration of your intent. Define your idea in a way that others can grasp it. What’s your purpose and how do you fulfil it?
3 Campaign
A campaign translates your manifesto into action so it becomes a game worth playing. Define how to win, write the rules and start scoring.
4 Publish
Social Media means we’re all in the publishing business. Package up your manifesto as content to market and promote your campaign.
5 Gap
To be successful you need to motivate others to join in. To do this you need to demonstrate the gap between where they are now and where they want to be.
6 Experience
Let people experience your idea by creating a face to face meeting. Make it emotional, memorable and worth sharing.
7 Artifact
All products are ideas in physical form. Give your idea substance by making it into a physical tool that makes life easier for all who use it.
8 Cult
Human beings are social creatures and so are our ideas. Create a sense of belonging through allowing fans to congregate around your idea.
9 Immortality
Ideas need to be practised. Define actions that support your idea and marry them with meaning to create rituals that are repeated.
Most experts struggle to monetize their expertise — not because they lack skill, but because they lack a Signature System. I’m Geoff McDonald, the Ideas
August 18, 2025
What if your personal manifesto could become a six- or even seven-figure business? Stephen Covey did it. His book, The Seven Habits of Highly Effective
August 12, 2025
What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into
August 7, 2025
Cookie Consent
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.