Content Creation: 5 Ways To Attract New Clients
Content Creation One of the best ways to attract new customers to your website and your business is through Content Marketing. Essentially, you share something of value to your potential audience. If you add enough value over time, some of these people may become your clients. To make this happen you have to be in […]
Podcast Episodes: How long should they be?
Podcast Episodes I’ve had a few people ask me recently about podcasts. And in particular, how long should your podcast episodes be? This is like asking about the length of string. It depends. And, here’s four guidelines to shape your thinking. 1 The Usual Previously I shared my seven favourite podcasts. Typically these are interview […]
Guest Posts: Blood, Sweat and Spam
Guest Posts: The Opportunity The Huffington Post was launched back in May 2005. A mere five and a half years later, AOL bought it for US$315 million. That’s a cool $50 million a year. (Source: Wikipedia) Today, it remains one of the top 100 websites in the world. Last month, almost 60 million people visited […]
Content Marketing: How Much Should I Give Away?
Finding a Recipe I don’t cook from recipes very often. Probably only once every two or three weeks. And, whilst I do have a handful of cookbooks, I don’t tend to use them anymore. I’m more likely to simply type something into the Google machine and see what comes back. Often, I’ll specifically look to […]
Eight Classic Ways to Structure Your Ebook
How to Structure Your Ebook A lot of what has been written about creating ebooks and books focusses on the usual things of Topics, Planning, Writing, Editing, Publishing, Selling and Promoting. This is all useful stuff. And, it’s all pretty standard stuff. One of the big misses from this list is a key design element […]
Mobile Friendly Website: 8 Reasons You Need One
Mobile Friendly If you’re like most people you probably carry your mobile phone everywhere you go. And, even when you’re at home it’s usually within reaching distance. Your smartphone and tablet are increasingly how we go online. In the good old days we only had to design our website for the desktop. Today, you need […]
Podcast: My Seven Favourites
My Podcast Listening Habits My number one piece of advice for anyone wanting to create their own podcast is to start listening to how other people are doing it. Go through the whole process of subscribing and listening and make a list of the things you admire and the things you don’t. Plan your show […]
Stories, Legends and Communities with Andrew Melville
Our latest interview with Andrew Melville. Episode 019 of the Ideas Architect Podcast. Our Topic Andrew Melville is a master of communication. With a background as a journalist, in PR, as a radio show host, community worker and university lecturer he’s tackled communication from many angles. Add to this his empathy for and understanding of […]
Write A Book The Easy Way – Eighteen Different Examples
Why Write a Book? 18 different ways to write a book answers the question: How do you position yourself as a thought leader? [Updated and rewritten November 2021] One of the tried and tested ways is to write a book. Having your own book shows that you know a great deal about your niche or subject […]
How to Write your Book Faster!
This blog post was inspired by a comment from Corrinne with regard to our earlier post on the slideshow used by the authors of The Plateau Effect to promote their book. Corrinne is writing her own book and jokingly asked for any gems on getting it done faster. So, here’s a general response… Know where […]