Design Your Business Game
Register for this and future complimentary webinars Have you ever spent hours playing a video game? Would you like that level of focus for your business? The Gamification of Business is big business because it inspires excitement, improves results and increases productivity. Geoff McDonald has been designing board game and card games used for training […]
The Seven Rules of Content Marketing
The following rules were presented as part of an Ideas Marketing webinar derived from Ann Handley and CC Chapman’s book Content Rules. Some were taken directly from this great book, others were my own interpretation. Rule 1: Create Content to Solve Problems Content marketing is not a licence to go going blah-blah-blah. If you’re not […]
Personality Rules: The Key To Great Content
Whenever I do a Book Rapper issue, I always check to see who the author of the book is. For me, this rounds out the story behind the book. As part of this I like to find a photo of the author. And, this can be really interesting. Usually, I just type in the authors […]
What the Buddha Might Have Said About Content Marketing
I usually like to finish the Ideas Marketing webinars with a quote and a thought… You know, something to inspire people… In the webinar Captivate Your Clients With Killer Content, somehow I made a link between Content Marketing and the Buddha. It goes like this… Buddha once said: “Thousands of candles can be lit from […]
The Ideas Economy
Welcome to the Ideas Economy! Also commonly called the Information Age, the Knowledge Era, the Post-Industrial Society, the New Economy and many other similar coins of phrase. They all mostly refer to the same thing… We’ve made the move from using heavy machinery to earn our living to thinking for our food. We used to […]
Welcome to My World!
I’ve been blogging over at www.bookrapper.com/blog/ for the past couple of years… over 300 posts. And, now I’m swinging over to my own domain name, geoffmcdonald.com. From now on, all my new content will be posted here. Posts, E-books and Books My long term plan is to write at least one book each year. Yeah, […]
Sticky Change Example 7: The Power of Checklists
Here’s the 7th example in the Sticky Change series. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP10 we talked about building habits. And we explored pre-thinking our actions to ensure we covered all the necessary things we had to do. Atul Gawande uses checklists to […]
Sticky Change Example 6: Chunking and Juggling
The sixth instalment in our real world examples of changing behaviour… Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Want to learn how to juggle three balls? The key is to start with one ball. In this video, juggling superstar Jason Garfield shows you how by chunking […]
Sticky Change Example 5: Make Safety Interesting
Another instalment in our real world examples of changing behaviour… Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard Are you a regular flyer on commercial airlines? How many times do you listen to the safety announcements? Most people don’t because they’re boring. Yet over 400,000 people have […]
Sticky Change Example 4: Michael Jordan and Failure
Another instalment in our real world examples of changing behaviour. Derived from: Chip and Dan Heath, Switch : How to Change Things When Change is Hard In RAP8 we talked about ‘Grow your people’ and about expecting failure. In this Nike ad, basketball legend Michael Jordan talks about his relationship with failing.