Community: An Update to the Update
In my previous post I suggested that one of the hot trends at the moment was around ‘community’. I stick with that assertion and let me clarify it a little further… Communities, tribes, clusters have been around for yonks. They’re not new. Living in a cave with a couple of families was probably our first […]
Brand Worship: Defining Your Cause
If you’re not out to cause anything then you might as well go back to bed! What’s the point of your brand? What’s the reason it exists? What’s the spirit behind it? What stand are you taking? In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from […]
Brand Worship: The Culting Edge
We all crave ‘meaning’ and ‘belonging’. Cult-like brands have become the new religion because they provide these two basic human needs. In our RAP, Brand Worship, we propose a branding plan for building a cult-like brand. It’s derived from Douglas Adam’s The Culting of Brands. Here’s RAP 1, The Culting Edge highlighting: The Cult Paradox […]
Why your personal brand is everything
In an age of change, the one thing that remains solid is your reputation. Well, if your reputation is solid… If it’s not you’re in deep trouble… Gary Vaynerchuk is one of the Social Media A-listers.He’s a star. An offbeat, in your face and absolutely authentic star.He’s his own man and that’s what I love.His […]
Brand Worship: How to Turn Your Customers into a Cult Following
Here’s our slideshow introduction for our latest RAP: Brand Worship: How to turn your customers into a Cult Following. It’s derived from Douglas Atkin’s The Culting of Brands. We look at: Belonging, Meaning, Touching, Leading, Committing, Demonizing, Building and more… Have a click and let me know what you think… Book Rapper Brand Worship […]
Obama: The First Social Networking President
Tomorrow is the big day. Barack Obama is inaugurated as the 44th US President and the first black president. Being the first black president is a spectacular achievement in a country where many did not believe it was possible in their lifetimes. It seemed so unlikely only 12 months ago and here we are, it’s […]