Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business. Phew! That’s got to be the second longest book title ever!
Ann was ranked the Most Influential Woman on Social Media a couple of years back. Which is seriously stunning. She’s probably best know as the Chief Content Officer over at MarketingProfs.com. She does great work!
I think his real name is Charles, but CC it is. Well, really, it’s almost CCC isn’t it? Yeah. He comes with a background and love of music and a lot of podcasting experience. He has his own Wikipedia page, which is always pretty cool. Started Digital Dads and he’s doing a bunch of speaking and consulting as well.
Most of us are totally sick of being sold to. We wanna be informed or educated instead, and that’s why I think this book is so important.
Book Rapper Thinks…
If you’re doing anything around content marketing you need a copy of this book sitting on your desk next to you. It’s filled with checklists, it’s got a lot of tips, lots of suggestions, and some good frames for why and how to build your content empire.
I’ve been using it to create my webinars, and I’m proud to say, I’ve ticked off probably about 20 of the 25 tips that they’ve suggested around that. And, best of all, webinars is working for my business in generating leads and sales whilst building my reputation.
Buy It Because…
If you’re publishing content to promote your business (and in my world, that should be all of us) then this is your online reference book. Buy Content Rules on Amazon
What began as one man’s personal manifesto went on to sell 25 million copies and power a $287 million business. Imagine turning your expertise into
August 7, 2025
Are you a 45+ leader thinking of abandoning corporate life? You’re not alone. An Australian study has shown that the fastest growing sector of entrepreneurs is
August 2, 2025
MIT research just proved that entrepreneurs at 50 succeed at twice the rate of those at 30. But here’s what the data didn’t catch —
July 22, 2025
Cookie Consent
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
These cookies are needed for adding comments on this website.
Name
Description
Duration
comment_author
Used to track the user across multiple sessions.
Session
comment_author_email
Used to track the user across multiple sessions.
Session
comment_author_url
Used to track the user across multiple sessions.
Session
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
