The Book: Gihan Perera and Chris Pudney, Out of Office, First Step Publishing, Leederville WA, 2011 The Book Website: OutOfOfficeBook.com I’m planning a big trip

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One of the biggest brand mistakes you can make is to try to appeal to everyone. Therefore, one of the keys to making your brand

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Watch Part 1 of How to Attract Your Ideal Client A recording from our recent Webinar on how to attract your ideal clients. In Part

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A recording from our recent Webinar on how to attract your ideal clients. In Part 1 we look at ‘How’s Business’. Do you have enough

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In response to your requests we’re trying something new! The Seminar Sandwich is a triple treat! 3 events in one day. It’s two seminars and

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One of the keys to having is a cult-like following is to deliberately create some division in your market. And great examples of this can

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If we want create a cult-like following around our brands and business then it helps to have some way to assess the qualities of our

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I think most of us are members of cults and we don’t even know it. Is that you? Are you a member of a cult?

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Most of the time branding is merely cosmetic. It makes you look good but doesn’t earn you any money. A more powerful approach is to

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Here’s the slides from this weeks Ideas Marketing webinar… Create Your Business Game View more presentations from Geoff McDonald Register for this and future complimentary

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