The Ultimate Content Marketing Case Study
Ellen Visits Australia US TV personality Ellen DeGeneres has just completed her whirlwind tour of Australia. Whilst no one is confirming how much she was paid, tourism groups who sponsored the trip are claiming big benefits. Source: Robert Upe, The Age “The Ellen DeGeneres show has a global audience of more than 16 million people […]
How to Make $28.7 Million
How would you like to be 17 years old and have just sold your first app to one of the world’s tech giants for $28.7 million dollars? Source: Ben Grubb: The Age Summly and Making Apps It’s the stuff of dreams for most of us. And, it’s a reality for London resident Nick D’Aloisio. 17year […]
The Secret to Apple’s Success – Five Books
Apple has been the world’s most admired company over the past few years. They’ve been rated #1 for finance, customer service, innovation and design. As one might expect, this has prompted lots of media attention and a few books dissecting the keys to their success. Here we share five books we like showcasing the secrets to Apple’s […]
Feeding Your Binge Customers
It was announced today that Australian television broadcaster SBS was to launch a new channel: SBS2. The channel is directly aimed at the 16-39 year-old audience. Football It will include coverage of the local A-League soccer (football) plus provide a “dramatic departure from traditional television scheduling.” News One part of this is to schedule a 15-minute […]
Leaderslip Slideshow
The End of Leadership The End of Leadership. Now, that’s a big call. If I had said it, nobody would have listened – it would merely sound like clickbait crying for attention. But when someone like Barbara Kellerman says those words, it holds a different level of significance. Kellerman is a widely regard leadership expert […]
On Becoming a Leader – Slideshow
Becoming You : The Key to Becoming a Leader. This slideshow and Book Rapper issue is derived from the 25th Anniversary edition of Warren Bennis’ classic book: On Becoming a Leader. Becoming You – The Key to Becoming a Leader from Geoff McDonald [easyazon-link asin=”0465014089″ locale=”us”]Buy On Becoming a Leader on Amazon (affiliate)[/easyazon-link]
Anti-Self-Help Slideshow
Anti-Self-Help : How to Succeed in a about 10,000 hours – with a little help from your friends. This Book Rapper slideshow is derived from two books: Malcolm Gladwell, Outliers: The Story of Success Geoff Colvin, Talent is Overrated: What REALLY separates World Class Performers from Everybody Else. Anti-Self-Help – The Certain Path to Success […]
The Science of Persuasion
A stunning video book summary of Robert Cialdini’s classic text, Influence in under 12 minutes. [easyazon-link asin=”006124189X” locale=”us”]Buy Influence: The Psychology of Persuasion on Amazon[/easyazon-link] Mmm… got me thinking about how to do Book Rapper differently… I could draw like this with a little practice. Although I think my skill is more around creating […]
Automatic Success Slideshow
Automatic Success: How to Create Winning Habits Research suggests that around 40% of our decisions are habitual. In other words, we’re thinking and assessing what’s actually going on, we’re simply reacting in line with past behaviours. These are our habits at work. Our habits help us and hinder us. They save us from thinking in […]
Mobile Computing
Mobilize Me: Why Mobile Computing is the Key to Your Future Derived from Michael Saylor’s book The Mobile Wave. [easyazon-link asin=”1593157207″ locale=”us”]Buy The Mobile Wave on Amazon[/easyazon-link] Mobilize Me: Why Mobile Computing is the Key to Your Future from Geoff McDonald