How to Miss the Point in Only Three Words
I had a phone call today from David Austin. He’s heading up a super exciting project for starts up in Melbourne starting July 22. It’s called Smart Start City. I’m joining the program! Come along, it might just change your world! My Book Rapper Experience Anyway, our discussion lead to David referring to one of […]
What I’ve Been Reading – June
Given I write Book Rapper, a lot of people ask me, “What are you reading at the moment?” I thought I’d share my answer publicly. Here’s five books I’ve read recently… Micro Domination by Trevor Young This is a great book for any solo business person wanting to grow your personal brand. It’s filled with […]
15 Things to Tweet About
Okay, you’re sitting in front of your computer or your smartphone or tablet is in your hand. Twitter is open on your browser and… now what? What are you going to tweet about? Here’s some thoughts to get you started… 1. What am I doing? : Your challenge is not to be literal and boring. […]
The Three Biggest Reasons to Blog
As William Shakespeare might have said (if he’d been alive today), “To blog or not to blog: that is the question”. If you want an online voice for yourself, your business, or your organization, your blog is your personal newspaper, radio and TV channel rolled into one. 1 Self Expression It’s been estimated over 100 […]
What’s the Key to Having Followers?
Authentic: The Key to Having a Following Authentic: The Key To Having a Following from Geoff McDonald The Book Rob Goffee and Gareth Jones; Why should anyone be led by you – What it takes to be an authentic leader The Big Idea Most leadership research focuses on the internal qualities and traits of the […]
Does Your Website Suck?
The Book Pete Kvist Why Most Websites Suck! – How to avoid the costly mistakes and discover the latest strategies to boost profits from your website. Sugoi Marketing, Cronulla, NSW, 2013 Book Website WhyMostWebsitesSuck.com The Big Idea There’s a lot of misleading information about for creating your business website. This book points to the lies […]
How to Get Started With Content Marketing
One of the most important and most asked questions around Content Marketing is: Where do I start? It’s fundamental because we all have to start somewhere. Here’s my take on where you should start with a one-minute excerpt from our previous webinar… http://youtu.be/CAnxUu-dUVw The great thing about this method is that it captures three of […]
How to Create a New Income Stream
If you’re already writing an occasional blog, have an e-book or are active on Facebook you might be wondering how to take your Content Marketing to the next level. And, that next level may be to create a new income stream that not only attracts your ideal customer it also irons out the wrinkles in […]
Are you stealing someone’s time?
What do four men do when they have spare time on their hands? They stand on a Melbourne street in the crisp morning air at 7:18 and wait for a parking meter. Not a parking space, a parking meter. I was one of them. We’d all parked our cars and were waiting for the parking […]
How to Select Your Content Marketing Channels
One of the challenges everyone faces around Content Marketing is to select their channels or their modes of sharing. Should I blog? Should I do video? Should I do a podcast? What are you positioned to attract? Recently, I was approached by a successful entrepreneur to work for his organisation. He had been a fan […]